Google Analytics is a web analytics service offered by Google that provides basic analytical tools to track and report website traffic. Google Analytics measures website, app, digital, and offline data to provide customer insights into the who, what, and where.
Your website visitors are more than page views. They are people that take various actions (or not) when they visit your site, and it is essential to understand as much as you can about them. Google Analytics' tracking and reporting capabilities can provide you with a lot of useful information and actionable insights that you can use to get to know and better understand your target audience.