If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.
Why Quality Score Matters Quality score is Google’s way of determining whether your ads are relevant to its users. That tells you a little something about why it’s so important: since Google’s mission is to deliver the best and most relevant content to its users, if it thinks your site or ads aren’t quality, it won’t show them as prominently as it would some higher quality content. The higher your quality score is, the lower your cost per click will be and the higher your click-through rate will be. Quality score is actually a blessing since it allows advertisers with smaller budgets to compete with more moneyed firms by investing time into crafting their PPC campaigns to be relevant and high quality.
Anne Albright I am an administrative support specialist with expertise in information research and project coordination. When I'm not busy with my business, you can find me walking in the parks with my pups.