Read Time: 3 - 4 Minutes
Email “nurtures” help push potential customers along in their journey toward committing to an actual purchase. Nurture emails are like water for a budding flower, helping it grow into full bloom. Here’s how you can optimize yours to earn more conversions and boost your profits.
Read Time: 4 minutes
Email is one of the most effective ways of reaching consumers. An email marketing campaign is simply a coordinated series of email messages used to communicate with potential and current customers.
So-called ad blindness has made it so that many people skim right past most traditional advertisements, while others use browser plug-ins to avoid seeing ads entirely. Email marketing gives you the opportunity to reach people directly in their inbox, and well-crafted email campaigns can help you build long-standing, valuable relationships with your customers. But not all campaigns are created equal, and it takes different types of messages to achieve different goals. Here are five types of email campaigns you can implement in specific circumstances.
Read time: 4 minutes
You design most of your social media marketing campaigns to help expand brand awareness and visibility, increase your social following, or drive traffic to your website. Here are ten quick tips to consider for your next social media marketing campaign.
Read time: 4 - 5 minutes
Email is still one of the best tools available for businesses of all kinds to connect with consumers. It is one of the most effective marketing channels, with 95% of marketers saying email is “very important” for their organization in a poll conducted by the Direct Marketing Association. Telemarketing has fallen out of favor in the era of the Do Not Call Registry, and email has stepped in to fill its place. Marketers use email to generate leads, spread the word about promotions, and reengage former customers to purchase more items. Here are some of the latest trends in email marketing that can help your campaigns hit harder and do more.
Read time: 5 minutes
Podcasting can be a powerful marketing tool. It can also be a valuable product that can help you connect with customers. Unlike videos and written content, podcasts are a versatile form of media that can reach audiences in any situation; in the car on the way to work, at work during lunch break, or in the kitchen while preparing dinner. This makes it an excellent choice of media, as podcasts can easily be converted to video or written form.
Read time: 4-5 minutes
Small business owners know the importance of making do with what you have. That means limited resources, limited time, limited staff, and a seemingly unlimited supply of problems to deal with. So productivity is essential. Small businesses must maximize every working hour and dollar they have to accomplish their goals. Here are some popular tools that can help you make your business more productive.
Read Time: 4 - 5 minutes
Google Analytics is a web analytics service offered by Google that provides basic analytical tools to track and report website traffic. Google Analytics measures website, app, digital, and offline data to provide customer insights into the who, what, and where.
Your website visitors are more than page views. They are people that take various actions (or not) when they visit your site, and it is essential to understand as much as you can about them. Google Analytics' tracking and reporting capabilities can provide you with a lot of useful information and actionable insights that you can use to get to know and better understand your target audience.
Read Time: 3 - 4 minutes
Market research can help you develop a profile of your ideal customer so you can create more precise business and marketing strategies that connect people to the products or services best suited to them. To do this, you need to gather and analyze data about your target audience.
Read Time: 6 minutes
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. (Source: Wikipedia)
SEO has become an essential part of business marketing strategy and can determine whether it succeeds or fails, often having more of an impact than many other factors. Google, Bing, and Yahoo have primary search results that list and rank web pages, and other content, based on what is considered most relevant to the users. The goal is to be what pops up when motivated consumers looking for what you offer query search engines. That’s where keyword research comes in. This guide will help you start doing your own successful keyword research.
Read Time: 5 minutes
If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.