Podcasting can be a powerful marketing tool. It can also be a valuable product that can help you connect with customers. Unlike videos and written content, podcasts are a versatile form of media that can reach audiences in any situation; in the car on the way to work, at work during lunch break, or in the kitchen while preparing dinner. This makes it an excellent choice of media, as podcasts can easily be converted to video or written form.
Small business owners know the importance of making do with what you have. That means limited resources, limited time, limited staff, and a seemingly unlimited supply of problems to deal with. So productivity is essential. Small businesses must maximize every working hour and dollar they have to accomplish their goals. Here are some popular tools that can help you make your business more productive.
Google Analytics is a web analytics service offered by Google that provides basic analytical tools to track and report website traffic. Google Analytics measures website, app, digital, and offline data to provide customer insights into the who, what, and where.
Your website visitors are more than page views. They are people that take various actions (or not) when they visit your site, and it is essential to understand as much as you can about them. Google Analytics' tracking and reporting capabilities can provide you with a lot of useful information and actionable insights that you can use to get to know and better understand your target audience.
Market research can help you develop a profile of your ideal customer so you can create more precise business and marketing strategies that connect people to the products or services best suited to them. To do this, you need to gather and analyze data about your target audience.
Quantitative vs. Qualitative Data There are two types of data – quantitative and qualitative. Both types of data are essential to creating an accurate picture of your target market.
Read Time: 6 minutes Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. (Source:Wikipedia)
SEO has become an essential part of business marketing strategy and can determine whether it succeeds or fails, often having more of an impact than many other factors. Google, Bing, and Yahoo have primary search results that list and rank web pages, and other content, based on what is considered most relevant to the users. The goal is to be what pops up when motivated consumers looking for what you offer query search engines. That’s where keyword research comes in. This guide will help you start doing your own successful keyword research.
If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.
Why Quality Score Matters Quality score is Google’s way of determining whether your ads are relevant to its users. That tells you a little something about why it’s so important: since Google’s mission is to deliver the best and most relevant content to its users, if it thinks your site or ads aren’t quality, it won’t show them as prominently as it would some higher quality content. The higher your quality score is, the lower your cost per click will be and the higher your click-through rate will be. Quality score is actually a blessing since it allows advertisers with smaller budgets to compete with more moneyed firms by investing time into crafting their PPC campaigns to be relevant and high quality.