How to Find the Optimal Email Frequency for Your Subscribers

Published on 31 August 2023 at 20:26
Woman with her face in her palsm, stressed out at her desk.

One of the most common questions email marketers ask is how often they should email their subscribers. There is no definitive answer, as different audiences may have different preferences and expectations. However, some general guidelines can help you avoid annoying your subscribers with too many or too few emails.


Always have a clear purpose and value proposition for each email you send. Don't send emails just to send them or to fill a quota. Ensure each email has a relevant and useful message that aligns with your subscribers' interests and needs.


Test and measure the impact of your email frequency on your key metrics, such as open rates, click-through rates, unsubscribe rates, and conversions. You can use A/B testing, surveys, and analytics to determine how your subscribers respond to different frequencies and adjust accordingly.


Segment your subscribers based on their behavior, preferences, and engagement levels. Not all subscribers are the same; some may want to hear from you more or less often than others. By segmenting your list, you can tailor your email frequency to match the expectations and desires of each group.


By following these guidelines, you can find the optimal email frequency for your subscribers and avoid annoying them with too many or too few emails. Email frequency is not a one-size-fits-all solution but a dynamic and flexible strategy that requires constant testing and optimization.

Photo by Anna Shvets

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