The Essentials of Researching Your Target Market

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Market research can help you develop a profile of your ideal customer so you can create more precise business and marketing strategies that connect people to the products or services best suited to them.  To do this, you need to gather and analyze data about your target audience.  
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Quantitative vs. Qualitative Data

There are two types of data – quantitative and qualitative.  Both types of data are essential to creating an accurate picture of your target market. ​

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