Freelancers are independent professionals who offer their skills and services on a project-by-project basis. They can help you with anything from web design and copywriting to marketing and accounting. But how do you find the right freelancers for your business?
When business owners want to see improvements, they naturally look within their team or themselves for all the answers. However, when it comes to seeing your company flourish, sometimes outsourcing talent can mean better overall success in the long run. Here’s how to find first-rate freelancers to take your business to the next level.
Let Go of the Mundane
Do you or your permanent team members routinely spend time on repetitive, mundane tasks? Instead of eating up time and energy on basic housekeeping, such as data entry, editing, transcription, or keeping your calendar up-to-date, consider passing that along to a virtual assistant. A well-chosen job board can link you with capable, top-notch candidates, allowing you and your team members to take on more important things.
Another option is to match a few apps with your workload. For instance, there are apps that ease your bookkeeping burden and scheduling apps for organizing and communicating your commitments. Think through your circumstances and how you can streamline the workload and keep everyone doing what they do best, and save your freelancing budget for hiring people with unique expertise.
Focus on Strengths
Small businesses often end up spreading their staff pretty thin. Not only do your team members expend time and energy on things that are mundane, you might have people overreaching their comfort zone. A challenge can be a wonderful thing, but if your workers are attempting jobs beyond their training and expertise, especially without added compensation, they can lose motivation. All around, sometimes you would be better off hiring a freelancer to fill the niche.
As an example, if you’re working with a clunky, outdated, DIY website you or one of your staff members pieced together - or worse, you don’t have a website - it might be time to hire a freelancer to bring things up to speed. Not only is it a chance to add bells and whistles you wouldn’t otherwise be able to implement, it unburdens a worker from a chore ill-suited to their skill set. Beyond that, some experts feel a well-crafted website suggests professionalism and trustworthiness and is a must-have in today’s competitive marketplace.
With that in mind, Forbes recommends giving some thought to what you want the finished product to look like, finding some examples of sites you like, and checking with the business owners of those sites to find out what website designers they used. Then gather freelance prospects and connect with them to learn more about whether they are available, their timelines, fees, and so forth.
Get a Fresh Perspective
Whether you hire freelancers to eliminate grunt work or to fill in with specialized skills, one of the significant benefits many businesses experience when they outsource stems from simply getting a fresh perspective. Sometimes an outside viewpoint can help shed light on something that isn’t working or help refine a process that isn’t performing as you hoped.
As an example, hiring a marketing consultant can breathe new life into your outreach strategies. When you have someone whose insights are geared toward current cultural trends, they can mesh your campaign with what your target audience will find receptive. What’s more, Lumen Marketing and Communications points out that marketing is particularly well-suited to outsourcing. A professional can research competitors, develop your brand, and look for appropriate avenues like particular social media channels. You might have some okay outreach without those insights, but a pro can take things to higher ground.
There are many ways freelancers can be a boon to your business. Whether you need to alleviate grunt work or fill in specialized skills, it’s a chance to keep your team honing their abilities and focused on their strengths. Think through what will help your company flourish and look to top-notch freelancers to make it happen.
Written by Courtney Rosenfeld
Courtney started gigspark.biz to be a resource and the first step for people who are looking to join the gig economy, either to supplement their income or as a way to fulfill their dreams of becoming an entrepreneur.
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