Business Sense: How To Stay Relevant In An Ever-Changing World

Published on 2 November 2020 at 08:10

Whether you are managing a remote team full-time or have transitioned to a hybrid office schedule, there is no doubt that your business has changed since the beginning of the pandemic seven months ago. Now, you may be struggling to keep up with the new normal as far as your business is concerned,

Here are some tips to help your business stay in the spotlight without sacrificing your mental health


Protect yourself.

If you’re just now reopening your doors after a lengthy hiatus, your bank account has probably seen better days. Safeguard your future finances by changing your business structure. Moving from a sole proprietorship to an LLC, a fairly straightforward process you can do yourself for way less than paying an attorney, means that your personal assets are protected in case your business takes a hit in the future. Look at your state laws around LLC formation before you begin.


Stay positive.

Working from home or going from home office to a brick-and-mortar location is a stressful experience. Unfortunately, when you’re a customer-facing employee/entrepreneur, your crankiness will shine through in your interactions. Keep things positive by focusing on the aspects of your job you enjoy the most. This might be helping people, earning a paycheck, or providing a service that enhances your community. Remember, providing exceptional customer service is just one of the many aspects of a marketing plan.


Market to the right targets.

Speaking of marketing, it’s time to reevaluate how you get your name out there. In the age of social distancing, it may no longer be possible to be out and about within the community. You may need to learn how to utilize social media and other interactive virtual platforms. And, since your business has changed, your customer base may look different as well. Do your research and know who your target customers are so that you can find them in the places they’ll be. 


Get a grip on cybersecurity.

The more you move around for work, the more difficult it is to keep up with your digital security. If you have yet to reopen or are in charge of your company’s information technology endeavors, now may be an excellent time to brush up on your cybersecurity knowledge. You can take classes online to work toward a degree (and get top industry certifications), which can also help put you on the path to a new career in an industry that is only going to increase demand. Keep in mind that the better you protect your clients, the more they will trust you. And the more trust your customers put in you, the more likely they are to spread the word about your reliability. 


Budget accordingly.

As mentioned before, your bottom line may have taken a hit. Now, more than ever, it’s crucial to pay attention to where your marketing, operations, and other funds are channeled. Be smart in how you spend your money, and budget for those things that best serve your business. For example, if you’ve had to adapt to offer new services, make sure you are fully equipped to continue providing these even after the pandemic. Many customers will remain skittish and may not want to go back to normal. You must continue to cater to them as well as acquire new customers if you want to stay in business.



These are just a few ideas to help your business stay in the spotlight while ensuring smooth operations and keeping yourself sane. Nobody knows what tomorrow brings, so be ready to adapt as needed. Your business, your employees, and your family rely on your ability to transform as the world continues to change.


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written by Naomi Johnson 
Naomi created Life-Based Business [] to offer practical advice and inspiration to help others adopt the life-based business mentality and change their lives in immensely positive, fulfilling ways. It is meant for small business owners, creatives, solopreneurs, boss babes and bros, and side hustlers who are committed to designing their careers to accommodate how they want to live, instead of the other way around.

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