You design most of your social media marketing campaigns to help expand brand awareness and visibility, increase your social following, or drive traffic to your website. Here are ten quick tips to consider for your next social media marketing campaign.
1. Claim your username on all social media platforms
Even if you are not going to be active on all the social media sites, it's a good idea to reserve your username across all the major platforms. This prevents someone else from using your name, gives you a consistent identity across the web, and makes it easier for people to find you.
To get more followers and better results, optimize your social media profiles. Use a real profile picture, write a short bio, add clear, comprehensive descriptions, and include a link to your website where appropriate.
3. Determine the social media platform(s) that best suits your needs
Building a presence and staying active on all the social media platforms can be counterproductive and time-consuming. Not all social media platforms will work for your audience or your kind of marketing. Identify and then focus on the sites that will bring you the best results. Post occasionally on the sites you are not actively going to use.
4. Connect your social media accounts to your website
Having your active social media accounts connected to your website helps to keep the conversation going. Your website visitors can link to the listed accounts and your followers on social media can find out more about your offers.
5. Stay social
Whether it's your personal profile or a company/brand’s social media account, you need to be social and interactive. Follow, friend, comment on relevant topics, like other people’s posts, regularly update your status, share useful tips and articles, and so on.
6. Follow the rules
Each social media platform has its own rules, and some rules apply across all the networks. A couple of rules for proper social media etiquette are:
don't pretend to be someone else/don't create false identities;
don't get into arguments;
don't post the same content over and over;
always link to original sources;
avoid offensive content;
Twitter Rules and Policies: https://help.twitter.com/en/rules-and-policies
Facebook Terms and Policies: https://www.facebook.com/policies
LinkedIn User Agreement: https://www.linkedin.com/legal/user-agreement
7. Track Mentions
Use monitoring tools to track all comments and mentions of your brand across the internet and social media platforms to know what people are saying. Don’t miss an opportunity to offset any negative talk.
The number of posts per day depends on the network, how many followers you have, and how interactive your audience is. Post regularly and spread your posts out over the day.
Twitter: 3 - 5 tweets per day
Facebook: 1 - 2 posts per day
LinkedIn: 1 post per weekday
9. Don't forget the hashtags
Most people use hashtags to search for relevant topics on social media. Hashtags help categorize your content, increase the visibility of your messages, and boost shares. Just don’t overdo the hashtags.
10. Follow leaders in your niche
Favorite or follow influential people in your niche. There is a good chance they are sharing useful information about your niche or providing updates about a particular project they are working on; you can look to them for inspiration.
If you haven't done so already; claim your usernames, create and complete your business' social profiles, and start sharing informative and engaging content.