One benefit of being a small business is that you can be more flexible amid changing market conditions. While technology continues to become more complex by the day, it’s also becoming more accessible to everyday users. And embracing technology, especially web-based technology, can do wonders for the growth of your business.
Here we have compiled a concise list of web-based projects that can contribute significantly to the overall success of your small business.
With the rapid development of technology comes the increased risk of cybercrime. And small businesses are a big target for hackers and other cybercriminals. The main reason for this is that cybercriminals understand that small businesses are less likely to have adequate security measures in place, making them the easiest target. To protect your business from a potentially devastating attack, make sure you are investing in digital security for your business website and devices.
The web now provides small businesses with more opportunities than ever before for finding qualified employees to fill specific positions. However, this also means that there are many types of people looking for work via the web. To help ensure you hire the right workers for your company, it’s a good idea to do background checks on any candidates you are considering. And you can do these checks online.
If you choose to go this route, you will need to make sure you are abiding by the rules established by the FCRA. For example, companies can sift through information dating back to seven years. But unless an arrest resulted in a conviction, it can’t be considered in certain states. Furthermore, depending on your state, you may be required to make a conditional job offer before conducting a background check on a candidate.
Social Media Marketing
As always, marketing is an indispensable element of running and growing a business. And these days, social media is one of the most effective platforms for marketing. Whether it’s using ads on Facebook, posting content on Instagram, or reaching customers through Twitter, social media provides affordable marketing for businesses of all shapes and sizes. Think of ways that you can engage your audience more effectively through these and other social media platforms.
Email marketing is another great way to reach your audience and promote your business. However, it’s essential to use it strategically; otherwise, you can quickly turn off customers and potential customers. For example, consider the times of day that you send emails, use attention-grabbing subject lines, and figure out how to personalize your brand in the message.
Content is king in the business world. Along with ensuring you have a great-looking, easy-to-use website, it’s essential to have quality content that can engage and inform your audience. Providing informative blogs and articles, promotional videos, product photos, and product descriptions are great ways to achieve this. And make sure you have icons on each webpage that will make it easy for visitors to get to your social media profiles.
Finally, the web makes outsourcing easier and more beneficial than ever. No longer do you have to waste time, energy, and money by instructing your employees to do menial tasks or projects that they’re not qualified to do. Whether it’s web design, social media management, marketing, accounting, or secretarial work, among many others, you can boost efficiency by outsourcing to freelancers or firms that specialize in each task.
There are many web projects to consider that can help your small business grow and succeed. Remember to make sure you have reliable cybersecurity in place, and consider doing background checks on all potential employees. Also, put energy into marketing through social media and email, prioritize having quality content on your website, and think of any tasks or projects that would best be handled by an outside source. Lastly, keep researching and remain open-minded to other web projects that could take your business to the next level.
Written by Derek Goodman
Derek is an entrepreneur. He’d always wanted to make his own future, and he knew growing his own business was the only way to do that. He created his site, Inbizability, to offer you tips, tricks, and resources so that you realize your business ability and potential now, not later.