Breaking Down the Basics of Launching an eCommerce Business

Published on 8 November 2021 at 08:59

Launching an e-commerce business is more complex than creating a website and listing some products. There are many factors to consider, such as choosing a niche, finding a platform, marketing your brand, managing inventory, and fulfilling orders. This article breaks down the basics of launching an e-commerce business and provides some tips to help you succeed.

These days, online shopping is commonplace. More consumers are opting to stay home and order the products they need rather than visit brick-and-mortar stores. While there are certainly drawbacks to this trend, it also means that there are more opportunities available for entrepreneurs who have limited resources and want to get into the retail business. If you’re thinking about launching your own e-commerce store, check out these tips to help you get started.  

Landing on Your Product

There is no shortage of products that you can successfully sell online. The key is to determine one key product (or type of product) that you will specialize in.  

  • Consider selling commoditized products like clothes, toys, food, sports equipment, and other high-demand items.

  • Or tailor your offerings to niche products that serve a specific customer base, such as handmade jewelry, small-batch health foods, or boutique leather wallets.

  • Whatever type of product you choose to sell, make sure it solves a problem for your target customer.

  • Also, only sell a product that you will be able to brand well.  

Setting Up Your Store

Once you know what kind of e-commerce business you want to open, it’s time to buckle down and do the work of setting it up.  

  • Consider hiring a business advisor to guide you through the administrative responsibilities of establishing a business.

  • Choose a legal structure for your e-commerce business. For example, if you want liability protection and tax benefits, going with an LLC can serve you well.

  • Create a logo, and determine which colors, fonts, and writing style will be associated with your brand.

  • Research the many website platforms out there specifically designed for e-commerce businesses. Choose one that will best meet your needs and start creating the store you’ve been dreaming about! 

Getting the Word Out

You’ve turned your great idea into a store. Now, get out there and let people know about it!  

  • Create engaging content relevant to the products you sell (e.g., blogs, promotional videos, product images, etc.) that you can use through various digital marketing channels.

  • Regularly post quality content on all of your social media pages (e.g., Instagram, Facebook, Snapchat, etc.).

  • Learn how to develop a stellar email marketing campaign, and don’t hesitate to offer discounts, deals, and exclusive offers!

  • Invest in upping your SEO game to drive traffic to your online store.

Final Thought

If you have an entrepreneurial spirit and want to make your mark in the business world, starting an e-commerce business is an excellent way to do it. Take time to choose a product that your target customers are looking for. Don’t take shortcuts when setting up your online store and remember to go all-in on marketing your business online. Of course, there’s more to launching an e-commerce business, but the tips above will help you start off on the right foot!

Roberto Cortese / Unsplash


Written by Naomi Johnson.

Naomi created Life-Based Business [] to offer practical advice and inspiration to help others adopt the life-based business mentality and change their lives in immensely positive, fulfilling ways. It is meant for small business owners, creatives, solopreneurs, boss babes and bros, and side hustlers who are committed to designing their careers to accommodate how they want to live, instead of the other way around.

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