It takes time and effort to build an email list. Some say it's the most difficult work an online company does. However, the benefits are well worth it. Building an email list is a great way to collect and qualify leads while also developing relationships with your target audience. Here we review eight things you can do to speed things up and grow your list faster.
Create Sign-up Forms That Stand Out
Design attention-grabbing sign-up forms and prominently display them on your website. Create a form that stands out from the rest of the page and surround it with benefit-laden calls-to-action that explain what people can expect when they sign up.
Form placement is also important for capturing people's attention. Place your sign-up form throughout your website. Include it in a sidebar but, at the bottom or in the footer, and include an exit pop-up to catch visitors as they leave your website.
Request Name and Email Address Only
Your form should contain only two fields to fill in – name and email address. Don't ask for anything more. Name and email address are already a big ask. Requesting additional personal information makes it difficult or more complicated to sign up and people won't do it.
Advertise Your Email List Everywhere
Tell people about your email list everywhere you interact with your audience, not just on your website. Promote your list on social media (including your profile), in your email signature, on marketing materials, and anywhere else people might see it.
Tell People Offline
Don't forget to tell people you meet in person about your list as well. If you have a physical store or business, advertise and personally inform your customers. Complement your online efforts by promoting your list on direct mail pieces and offline marketing materials.
Use a Lead Magnet
You can entice more people to sign up by using a lead magnet. A lead magnet is a free item, piece of content, consultation, or service that people receive in exchange for providing their content details. The lead magnet also serves as a preview of the value they’ll receive as subscribers to your list.
Offer a Content Upgrade
Another great way to demonstrate the value of your list is to offer a content upgrade. Give people an e-book, podcast, whitepaper, product sample, free trial, or other relevant content that demonstrates the benefits of joining your list. Then, inform them that if they need more help with the issues they're facing, they can sign up here.
Emphasize the Benefits of Your List
What distinguishes your list from others? What unique value does it offer? Identify and explain the benefits whenever you talk about your list. Understand your target audience and provide them with an irresistible offer. Make it about how your email content will improve their life.
Monitor Your Marketing Results
Keep track of where the majority of your new subscribers are coming from. For example, if your Facebook page is driving the most traffic, concentrate your efforts there. Additionally, you can experiment with other social media platforms to see if you get similar results. Alternatively, if you find that a particular marketing channel is not generating new subscribers, discontinue using it and experiment with another. This is how you determine what works best for your target market.
Final Thoughts
Building your email list is one of the most effective ways to grow your business and reach more potential customers. In this article, we have shared some of the best strategies and tools to help you create a high-quality and responsive email list in less time. Whether you use lead magnets, pop-ups, or content upgrades, you need to offer value to your audience and entice them to join your list. You must also optimize your email campaigns and segment your list based on your subscribers' interests and behaviors. By following these tips, you can build a loyal and engaged email list that will boost your conversions and sales.
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