Email Marketing: Tip #1

Published on 10 July 2023 at 17:56

How To Write Catchy Subject Lines

Today, we talk about email marketing and how to write catchy subject lines that will make your subscribers open your emails and take action. Here are some quick tips to keep in mind:

  • Use curiosity, urgency, or benefit to spark interest. For example, "You won't believe this deal," "Last chance to save 50%", or "How to boost your sales in 10 minutes."
  • Keep it short, simple, and clear. Aim for no more than ten words and avoid unnecessary jargon or filler words.
  • Avoid spammy words or symbols. Words like "free," "guaranteed," or "click here" can trigger spam filters and lower your open rates. Symbols like $$$, !!!, or ??? can also look unprofessional and annoying.
  • Personalize it with the recipient's name or location to make your emails more relevant and friendly. For example, "Hey John, you'll love this offer" or "Greetings from sunny California."
  • Test different variations and see what works best. Use tools like A/B testing or analytics to measure the performance of your subject lines and optimize them accordingly.

That's it for today's tip. Stay tuned for more email marketing insights and best practices.

Photo by Mailchimp on Unsplash