YouTube for Marketers: 7 Tips for Getting More Views

Published on 7 November 2022 at 11:02

Did you know that YouTube is a powerful marketing tool with nearly two billion unique visitors every month? 92% of American users claim to visit the platform weekly, and 98% say they access the site monthly - that's 52% of all internet users. There are several strategies you can use to increase views. Here are some tips for getting more watch time on your YouTube channel. This post lists seven tips to help you create engaging and compelling videos to increase watch time.  

1. Quality content is key

Quality content is key to a successful YouTube channel. Your videos should be interesting and informative and offer something viewers can’t find elsewhere. You can provide detailed “how-to” instructions, offer unique insights, or tell a great story in your videos. People go to YouTube for entertainment, so add creativity and humor when appropriate. Focus on audio quality by using a good microphone and recording in a quiet environment. Create engaging videos by using graphics, innovative editing techniques, and inventive filming methods. Your audience will view them and come back for more! Keep your viewers in mind with every video you create.


2. Use keywords in your titles and descriptions

If you want people to find and watch your videos, it’s important to use keywords in your titles and descriptions. Keywords are words and phrases people search for when looking for videos. Including relevant keywords in your titles and descriptions can help your videos show up in search results and get more views. Tips for using keywords:

  • Use niche-specific keywords instead of vague terms- use specific keywords that describe the subject of your video. For example, if you’re preparing a meal in a video, use words such as “recipe,” “cooking,” or “baking.”

  • Use long-tail keywords: rather than single words. Longer phrases are more likely to be used in a search. Instead of “cat,” use the phrase “how to take care of a cat.”

  • Use relevant keywords: ensure that the keywords you use apply to the content of your video. Don’t stuff titles and descriptions with irrelevant keywords just to get more views. Not only will this not work, but it will also turn off potential viewers who see you are trying to trick them into viewing your video.

Following these tips for using keywords makes your videos easier to find by potential viewers. And that means more views for your channel!


3. Create a strong branding strategy

Branding is key to creating a successful YouTube channel. A powerful brand will help your channel stand out from other channels and attract potential viewers. What is branding, and how can you create a strong branding strategy for your channel? Branding is creating and maintaining a recognizable identity for your channel. Branding should show this identity in everything from your channel name and logo to the videos you produce and how you promote them. A powerful brand will make your channel recognizable and memorable, drawing in viewers.

Creating a solid branding strategy starts with defining what makes your channel unique. What are you offering that other channels don’t? Once you have identified your unique selling proposition, create a branding strategy. This might involve a catchy name and logo, designing your videos around a consistent look, and promoting your content in innovative ways that get people talking. Building a powerful brand takes time and effort, but it’s well worth it if you want to create a successful YouTube channel. Define what makes your channel unique and start putting together a branding strategy that will make it shine.


4. Share your videos on social media platforms

Social media is a powerful tool for promoting your videos. You can reach a broad audience by sharing them on platforms such as Facebook, Twitter, and Instagram. Social media can generate buzz and help build anticipation for your videos. Social media platforms offer an opportunity for you to interact with your audience, which can help to create a sense of connection and community around your work. To maximize the reach of your videos, be sure to share them. With effort, you can connect with a large and engaged audience.


5. Make use of cards to keep viewers engaged

In any video, it is important to keep viewers engaged throughout. One way is to use cards. Cards break up the monotony of a long video and offer useful information. For example, if you are filming a cooking demonstration, you can use cards to highlight key ingredients or cooking tips. If you are giving a presentation, cards can showcase important points or data. Cards add visual interest and keep viewers engaged. Use end cards to lead viewers to more of your content and increase views! When used effectively, cards can be a powerful tool for making your videos more engaging and successful.

6. Have good thumbnails

The thumbnail is the first impression someone has of your video. People might not click on it if it looks unprofessional or low quality. A good thumbnail is concise with a simple design and should describe the video’s content so viewers know what they will see. A person on the thumbnail can give potential viewers a face to promote connection. Make them colorful, well-designed, and engaging, but not too busy. Create thumbnails that entice people to click for more views! You can use Canva or other design tools for this purpose.

7. Edit your videos for clarity and brevity

With videos, less is often best. No one wants to watch blurry, difficult-to-understand, or drawn-out videos. Instead, viewers want videos that are direct and to the point. For this reason, it is important to edit your videos for clarity and brevity. This means removing any footage that is unnecessary or unclear so they are concise and easy to follow. By editing, you can make sure your videos are enjoyable and informative and that they communicate your message in the most effective way possible.


So, there you have it – seven tips for getting your videos seen by more people and driving traffic to your channel. Quality content is key, as is using the right keywords and branding your channel. Share your videos on social media and use cards to direct viewers to other related content on your channel. Make sure your thumbnails are eye-catching and show the content of your video. By following these simple tips, you may increase viewership for your YouTube channel! 

written by Anne Albright 

Photo: NordWood ThemesUnsplash

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