​The question a lot of people ask themselves when they start thinking about building a mailing list is:

"Which mailing list management service should I use?"

You have probably asked that question yourself, and maybe even spent some time (a few hours or even a few days) researching your options. Well, this is not the question you should be asking right now. And, it is precisely why many businesses and entrepreneurs get stuck in the planning stage of list building. 

The current trend in content marketing is toward ever-longer articles, which are said to offer greater benefits to the reader and the marketer alike. Studies have shown that in-depth content is more effective, providing more reader value, and long-form content has search engine ranking advantages, which are all excellent benefits; however, shorter content still offers plenty of value. Here are seven (concise) reasons you may want to go short from time to time.  

The user experience (UX) never stops evolving, and it’s essential to keep up-to-date with the latest design trends and stay on top of what’s hot and what’s not. Here we outline five UX trends you can take advantage of now to help improve customer satisfaction and make the user experience more relevant, engaging, and memorable.