A/B testing your sender name in email marketing is a step toward optimizing engagement. It offers the potential for significant improvement by helping you understand which sender name resonates best with your audience, be it a specific person’s name, a business name, or a mix.
A/B testing your sender name is not a complex task but an essential and manageable process. Here’s a simple guide on how to do it:
Variations to Test:
- Personal Name vs. Company Name: Experiment with using a specific person’s name (e.g., “John Doe”) versus a generic company name (e.g., “ABC Corp”) as the sender.
- Mix of Both: Try combining personal and business names to see if they resonate better.
Metrics to Measure:
- Open Rates: Compare which sender name leads to higher open rates.
- Click-Through Rates (CTR): Evaluate which sender name encourages more clicks.
By evaluating which sender name leads to higher open rates and encourages more clicks, you can make informed decisions to benefit your business.…