Read Time: 4 - 5 minutes
Google Analytics is a web analytics service offered by Google that provides basic analytical tools to track and report website traffic. Google Analytics measures website, app, digital, and offline data to provide customer insights into the who, what, and where.
Your website visitors are more than page views. They are people that take various actions (or not) when they visit your site, and it is essential to understand as much as you can about them. Google Analytics' tracking and reporting capabilities can provide you with a lot of useful information and actionable insights that you can use to get to know and better understand your target audience.
Read Time: 3 - 4 minutes
Market research can help you develop a profile of your ideal customer so you can create more precise business and marketing strategies that connect people to the products or services best suited to them. To do this, you need to gather and analyze data about your target audience.
Read Time: 6 minutes
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. (Source: Wikipedia)
SEO has become an essential part of business marketing strategy and can determine whether it succeeds or fails, often having more of an impact than many other factors. Google, Bing, and Yahoo have primary search results that list and rank web pages, and other content, based on what is considered most relevant to the users. The goal is to be what pops up when motivated consumers looking for what you offer query search engines. That’s where keyword research comes in. This guide will help you start doing your own successful keyword research.
Read Time: 5 minutes
If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.