Web analytics has become an essential aspect of online business. The patterns we can find when we look closely at data about traffic to and from our websites can inform our strategies for every aspect of our marketing, promotion, and web design. One of the leading platforms for discovering and interpreting trends in our data is Google Analytics. Google gives you the option of reading a number of different reports on your site’s traffic. Here are six reports you should be keeping up with.
Read time: 5 minutes
Podcasting can be a powerful marketing tool. It can also be a valuable product that can help you connect with customers. Unlike videos and written content, podcasts are a versatile form of media that can reach audiences in any situation; in the car on the way to work, at work during lunch break, or in the kitchen while preparing dinner. This makes it an excellent choice of media, as podcasts can easily be converted to video or written form.
Read time: 4-5 minutes
Small business owners know the importance of making do with what you have. That means limited resources, limited time, limited staff, and a seemingly unlimited supply of problems to deal with. So productivity is essential. Small businesses must maximize every working hour and dollar they have to accomplish their goals. Here are some popular tools that can help you make your business more productive.