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Email is one of the most effective ways of reaching consumers. An email marketing campaign is simply a coordinated series of email messages used to communicate with potential and current customers.
So-called ad blindness has made it so that many people skim right past most traditional advertisements, while others use browser plug-ins to avoid seeing ads entirely. Email marketing gives you the opportunity to reach people directly in their inbox, and well-crafted email campaigns can help you build long-standing, valuable relationships with your customers. But not all campaigns are created equal, and it takes different types of messages to achieve different goals. Here are five types of email campaigns you can implement in specific circumstances.