Web analytics has become an essential aspect of online business. The patterns we can find when we look closely at data about traffic to and from our websites can inform our strategies for every aspect of our marketing, promotion, and web design. One of the leading platforms for discovering and interpreting trends in our data is Google Analytics. Google gives you the option of reading a number of different reports on your site’s traffic. Here are six reports you should be keeping up with.
Read Time: 4 minutes
The Internet has leveled the playing field for marketers at different levels. Here are three ways that marketers at small companies are spreading the word about their products and services on a shoe-string budget.
Read Time: 4 Minutes
Hiring additional employees is usually an essential component to maintaining productivity, profitability, and momentum as your business grows. However, if you're not ready to move into a larger office space just yet, consider putting together a team of virtual professionals. Not only can virtual professionals work from anywhere in the world, but many work on a 'per project' basis rather than full-time for just one client.
Read Time: 4 - 5 minutes
The majority of people, when they’re searching for a product or service, start with an Internet search. Google uses its users’ location data to generate search results in their area, so it automatically spits out a list of businesses that are nearby and provide what they need—and people generally don’t scroll past the first few results before they make up their minds. For a local business to have a shot, it needs to grab a spot near the top of Google’s local search results. Here are some tips for boosting your local search reach on Google, and thus increasing your business.
Read Time: 3 - 4 Minutes
Email “nurtures” help push potential customers along in their journey toward committing to an actual purchase. Nurture emails are like water for a budding flower, helping it grow into full bloom. Here’s how you can optimize yours to earn more conversions and boost your profits.
Read Time: 4 minutes
Email is one of the most effective ways of reaching consumers. An email marketing campaign is simply a coordinated series of email messages used to communicate with potential and current customers.
So-called ad blindness has made it so that many people skim right past most traditional advertisements, while others use browser plug-ins to avoid seeing ads entirely. Email marketing gives you the opportunity to reach people directly in their inbox, and well-crafted email campaigns can help you build long-standing, valuable relationships with your customers. But not all campaigns are created equal, and it takes different types of messages to achieve different goals. Here are five types of email campaigns you can implement in specific circumstances.
Read time: 4 minutes
You design most of your social media marketing campaigns to help expand brand awareness and visibility, increase your social following, or drive traffic to your website. Here are ten quick tips to consider for your next social media marketing campaign.
Read time: 4 - 5 minutes
Email is still one of the best tools available for businesses of all kinds to connect with consumers. It is one of the most effective marketing channels, with 95% of marketers saying email is “very important” for their organization in a poll conducted by the Direct Marketing Association. Telemarketing has fallen out of favor in the era of the Do Not Call Registry, and email has stepped in to fill its place. Marketers use email to generate leads, spread the word about promotions, and reengage former customers to purchase more items. Here are some of the latest trends in email marketing that can help your campaigns hit harder and do more.
Read time: 5 minutes
Podcasting can be a powerful marketing tool. It can also be a valuable product that can help you connect with customers. Unlike videos and written content, podcasts are a versatile form of media that can reach audiences in any situation; in the car on the way to work, at work during lunch break, or in the kitchen while preparing dinner. This makes it an excellent choice of media, as podcasts can easily be converted to video or written form.
Read time: 4-5 minutes
Small business owners know the importance of making do with what you have. That means limited resources, limited time, limited staff, and a seemingly unlimited supply of problems to deal with. So productivity is essential. Small businesses must maximize every working hour and dollar they have to accomplish their goals. Here are some popular tools that can help you make your business more productive.