Read Time: 6 minutes Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. (Source: Wikipedia)
SEO has become an essential part of business marketing strategy and can determine whether it succeeds or fails, often having more of an impact than many other factors. Google, Bing, and Yahoo have primary search results that list and rank web pages, and other content, based on what is considered most relevant to the users. The goal is to be what pops up when motivated consumers looking for what you offer query search engines. That’s where keyword research comes in. This guide will help you start doing your own successful keyword research.