Email is still one of the best tools available for businesses of all kinds to connect with consumers. It is one of the most effective marketing channels, with 95% of marketers saying email is “very important” for their organization in a poll conducted by the Direct Marketing Association. Telemarketing has fallen out of favor in the era of the Do Not Call Registry, and email has stepped in to fill its place. Marketers use email to generate leads, spread the word about promotions, and reengage former customers to purchase more items. Here are some of the latest trends in email marketing that can help your campaigns hit harder and do more.
Google Analytics is a web analytics service offered by Google that provides basic analytical tools to track and report website traffic. Google Analytics measures website, app, digital, and offline data to provide customer insights into the who, what, and where.
Your website visitors are more than page views. They are people that take various actions (or not) when they visit your site, and it is essential to understand as much as you can about them. Google Analytics' tracking and reporting capabilities can provide you with a lot of useful information and actionable insights that you can use to get to know and better understand your target audience.
Market research can help you develop a profile of your ideal customer so you can create more precise business and marketing strategies that connect people to the products or services best suited to them. To do this, you need to gather and analyze data about your target audience.
Quantitative vs. Qualitative Data
There are two types of data – quantitative and qualitative. Both types of data are essential to creating an accurate picture of your target market.
If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.