Email is still one of the best tools available for businesses of all kinds to connect with consumers. It is one of the most effective marketing channels, with 95% of marketers saying email is “very important” for their organization in a poll conducted by the Direct Marketing Association. Telemarketing has fallen out of favor in the era of the Do Not Call Registry, and email has stepped in to fill its place. Marketers use email to generate leads, spread the word about promotions, and reengage former customers to purchase more items. Here are some of the latest trends in email marketing that can help your campaigns hit harder and do more.
Podcasting can be a powerful marketing tool. It can also be a valuable product that can help you connect with customers. Unlike videos and written content, podcasts are a versatile form of media that can reach audiences in any situation; in the car on the way to work, at work during lunch break, or in the kitchen while preparing dinner. This makes it an excellent choice of media, as podcasts can easily be converted to video or written form.