Read Time: 6 minutes
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. (Source: Wikipedia)
SEO has become an essential part of business marketing strategy and can determine whether it succeeds or fails, often having more of an impact than many other factors. Google, Bing, and Yahoo have primary search results that list and rank web pages, and other content, based on what is considered most relevant to the users. The goal is to be what pops up when motivated consumers looking for what you offer query search engines. That’s where keyword research comes in. This guide will help you start doing your own successful keyword research.
Read Time: 5 minutes
If you’re running one or more Google AdWords campaigns, chances are you’re always trying to improve your strategy in order to lower your CPC (cost per click). Just as with SEO experts, marketers spend countless hours trying to figure out what exactly Google’s algorithms are looking for. One of the most important algorithmic functions for AdWords campaigns is the automatic calculation of something called your quality score. This post will explain how to improve your quality score to lower your CPC.