Read Time: 4 minutes
The Internet has leveled the playing field for marketers at different levels. Here are three ways that marketers at small companies are spreading the word about their products and services on a shoe-string budget.
1. Creating Infographics
People love infographics! They're great marketing tools and relatively easy to design. Infographics are an attractive, pleasant way to consume information, and you can pack a whole lot of data into one graphic. This form of media is still fairly new, but it’s growing, and it attracts people across demographic lines. If you can create (or hire someone to create) an infographic that appeals to your target audience, you may not even need to pay to promote it. Infographics are one of the forms of media that attract the most links and referral traffic, so you will likely have other sites and blogs posting it free of charge. Make sure to include links to your site and references to your product, but aside from that, feel free to make your infographic as informative and visually stimulating as possible.
2. Offering Incentives for Referrals and Loyalty
Something that big brands do that is easily within the grasp of smaller businesses: offer your customers a little bonus if they get someone else to buy your product or service. The best option is a discount since that encourages them to make another purchase. You can target the customer with an email highlighting your referral program within a few days of their purchase. You may even be able to pull off a double sale, as you’ll get the business of the person they refer to you, as well as their repeat business when they cash in their bonus discount. Loyalty programs accomplish the same goal, inviting users to feel like a part of your brand and incentivizing their repeat business. Set up these programs and promote them via email!
3. Researching and Promoting Products on Reddit
Reddit is one of the most used and least monetized social networks. Its user base is more anonymous, more tech-savvy, and more hostile to marketing than those of Twitter, Facebook, and other more public-facing social platforms. However, this makes it a great, almost untapped resource for marketers who know how to get past Reddit users’ defenses. Try seeking out a subreddit (a smaller section of the site devoted to a specific topic) related to your company. See what content their users are upvoting. This can give you some valuable insight into what aspects of your product are likely to attract attention. If you dare, venture into posting some content yourself. It’s best to admit that you’re promoting something openly, or you’ll be labeled a shill and downvoted to oblivion. However, if you can get Reddit users on your side, it will be a major victory for your brand.
Quick Reddit Facts
While it was once challenging for small businesses to compete with the well-funded marketing departments of large corporations, the ease and relatively low cost of promoting your small business online has made it easier for small-scale marketers to grow their businesses and expand their brands. The tips above are just a few ways they’re pulling it off without breaking the bank.
Thank you for reading! Comments Are Welcome.
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